Health & Wellness
218% organic traffic growth
Consumer health brand
218%
Organic Traffic Growth
+340
Keywords in Top 10
34
Technical Issues Resolved
The Challenge
A consumer health brand had published over 200 blog articles with no coherent strategy. Rankings were stagnant despite consistent publishing. The site had significant technical debt — duplicate content, thin pages cannibalising each other, and Core Web Vitals scores in the bottom quartile for the category.
Our Approach
We began with a full technical audit and resolved 34 crawl issues including duplicate meta descriptions, redirect chains, and uncompressed images degrading LCP scores. We then consolidated the content library — merging 80 thin articles into 20 comprehensive pillar pages and redirecting the originals. A new content strategy was built around topical authority clusters rather than individual keyword targets.
Full case study write-up — results verified and published Q3 2026
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