SaaS & B2B
3.8× email revenue in 90 days
Series A software company
3.8×
Email Revenue Growth
+94%
List Engagement Rate
5
Automation Flows Built
The Challenge
A Series A SaaS company had a list of 40,000 subscribers but a single monthly newsletter generating minimal revenue. No segmentation, no automation flows, no lifecycle sequences. Email was an afterthought bolted onto a product-led growth strategy that had stalled.
Our Approach
We audited the full subscriber base and segmented by product usage, acquisition source, and engagement recency. We built five core automation flows: welcome, onboarding, feature adoption, re-engagement, and expansion. Each flow was written with the brand voice and grounded in specific product behaviours rather than generic nurture content.
Full case study write-up — results verified and published Q3 2026
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